My Story

I’m Alexandra (she/her) and I wear many hats: Fashion Entrepreneur, Designer, Pattern Cutter and Creative Consultant. When I’m not endlessly launching fashion brands for my clients, you’ll find me running my sustainable business model over at Digital Pattern Library.

I graduated with a BA (Hons) degree in fashion before being plunged into the dark depths of the industry and I saw and experienced things I. Did. Not. Like. It was hard, emotionally draining and really had me questioning if I was doing the right thing with my life, participating in such a damaging industry.

So I left.

Since doing so, I’ve carved my own path into the fashion landscape with morals, ethics and sustainability at the forefront of my endeavours. It’s been a pretty incredible journey which is why I know you are capable of doing the same.

I’ve launched my own sustainable brand.
I’ve won multiple awards across fashion, sustainability and business.
I’ve been featured in national press including Vogue, Psychologies Magazine and The Telegraph.
I’ve also been invited to speak at the UK’s largest fashion and textiles trade show about How to Fast Track Your Fashion Brand with Sustainable Credentials.

In 2016 I came back home to Wales and moved in with my partner on his beautiful hillside farm. We have panoramic views overlooking our city, Cardiff, and my days are spent balancing my businesses in the fast paced fashion industry with my slower countryside lifestyle.

Fashion has given me the freedom to live a life I can control, to creatively express who I am and what I stand for and I have the pleasure of sharing this gift with my clients.

You might feel like you lack experience, maybe you’re confused or overwhelmed on how to get your idea developed into a real product, but it is more than possible to result in a refined collection and a clothing line with a message that aligns to your ethics.

You can create the brand you truly envision. A brand that reflects what you stand for, provides freedom in your life to express yourself creatively and gives you the career of excitement and purpose you yearn for.

Over the years I have worked with hundreds of clients and refined my unique Fashion Brand Framework to ensure you start your brand with solid foundations, original ideas and a strategy to enter the market. I would love the opportunity to help your brand succeed. If you feel the same way I can’t wait to hear from you and encourage you to get in touch.

Experience

I have worked for luxury streetwear brand KTZ, AllSaints, pattern cut alongside haute couturier Suzie Turner and submitted work for Calvin Klein and Tommy Hilfiger. Beyond this I now run my own businesses whilst simultaneously working with a multitude of clients including high profile influencers (with 1 million + followers) at various stages of their fashion ventures.

Award recognition