Fast vs. Slow
I've spent time recently going over my social media strategy and creative content for you, and a really big opportunity I seem to have stupidly missed is explaining what the hell fast fashion is, what the hell slow fashion is and why you should even care! It's so easy to get caught up in my brand ethos and passion without elaborating the reasons behind such choices. I don't expect you to take any real interest in this to such a level which I choose to do, but to save you a Google search and bottomless pit of internet information, I thought I would digest it for you into comparisons in the hope you pause to think of your potential purchase next time you're in a high street store.
Imitates the fashion week trends and styles seen on the runway before selling at a lower price and quality. Designs are "knocked off and available in stores tomorrow".
The movement of designing, creating and buying garments for quality and longevity. Encouraging fair wages, slower production processes, mindful of their carbon footprints and ideally exercise zero waste.
size of the industry
Fast fashion is a big industry with the domestic market at £66 billion in the UK alone.
A small industry usually owned by small businesses.
Rayon and nylon, petroleum-based synthetic materials. Copper and chromium.
Locally sourced fabrics. Organic and natural as well as recycled materials.
Cheap and tends to be of a low standard with no longevity.
Can be expensive but lasts for years and much longer than a few washes.
High volume with new styles in stores every two weeks.
Low volume and usually only produces new styles after each season.
Outsources labour to sweatshops in developing countries.
Usually locally made and employs within the local community.
Modern, unethical and causes environmental concern.
Traditional methods of garment making and dyeing techniques.
No standards or low standards of labour with garment workers working at least a 12 hour day for £2 or less.
Helps develop small garment industries in communities. Building co-ops to profit workers a fair wage.
Impossible to produce ethical eco-friendly clothing at the quantity and rate that fast fashion demands whilst maintaining genuinely high and environmentally sustainable standards.
Made on a slower scale so better for the environment and workers.
Use of harsh chemicals and dyes to produce fabric and make clothing.
Organic and natural fibres with safe manufacturing processes.
Disclaimer: information within this blog has been supplied through Trusted Clothes content and other online research. Words have been tweaked for the Xandra Jane blog reader though they are not primary research of my own.